People 'unaware airport exists'
23.07.09
Leaflets advertising a Robin Hood Airport have been sent to over 200,000 households after managers agreed many living fairly close to the airport were unaware it exists, the BBC reports. Even though the airport opened in 2005, minutes from a meeting of its board said members ‘agreed that many people are largely unaware [the airport] exists’. Leaflets and magazines have been organised in an attempt to draw in more passengers.
The minutes said: ‘A direct mail drop to 153,000 households within a 60 mile radius of the airport has been carried out to raise its profile. A 16-page A5 magazine has also been sent to 50,000 homes in Sheffield, Doncaster and Hull.’ This from an airport officially named Robin Hood Airport Doncaster Sheffield.
Nick Smiley, the airport's sales director, told the BBC that Robin Hood was still relatively new and he hoped it could change people's holiday ‘habits’ by persuading them to use the hub instead of Leeds or Manchester. He said the leaflet drop was aimed at giving people information about the routes on offer. He also admitted that the road signage to the airport ‘really isn't as good as it should be’, and airport bosses were working with Doncaster Council to improve them.
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